How to Start an Event Planning Service

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In the last ten years, the special events sector has experienced tremendous growth. The cost of special events is estimated to be $500 billion yearly by Dr. Joe Goldblatt, CSEP (Certified Special Events Professional), based on recent research.

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This question has a simple answer: Individuals often find they lack the  expertise and time to plan events themselves. Independent planners can  step in and give these special events the attention they deserve.

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Why Do People Hire Event Planners?

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Planners frequently began their careers in one specific area of special events. Martin Van Keken, the company's proprietor, ran a prosperous catering business before deciding to organise whole events. The stories of many other planners are comparable. This explains why event coordinators frequently offer one or more services in addition to coordinating the full event.

Who Becomes An Event Planner?

Before deciding to open their own company, event planners may have first begun organising events for other businesses. Before starting her own business, Joyce Barnes-Wolff spent 11 years organising internal events for a retail chain. After that, she worked for another event planning business.

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Think about obtaining a degree or certificate in event administration or planning from a nearby university. Meeting Professionals International has a list of colleges and universities that provide training in this area (MPI).

Becoming Certified

Broadly speaking, there are two markets for event planning services:  corporate and social. The term "corporate" includes not only companies  but also charities and nonprofit organizations. Charities and nonprofit  organizations host gala fundraisers, receptions and athletic  competitions, among other events, to expand their public support base  and raise funds.

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Target Market

Trade exhibits, conventions, company picnics, holiday parties, and meetings for staff, board members, or stockholders are all hosted by businesses. These kinds of events have a sizable market. 

Weddings, birthday parties, anniversaries, bar and bat mitzvahs, Sweet 16 parties, children's parties, reunions, and other social gatherings are examples of social occasions. You can choose to manage each of these events or just focus on one or a few of them.

The Social Market

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Thank You!