This question has a simple answer: Individuals often find they lack the expertise and time to plan events themselves. Independent planners can step in and give these special events the attention they deserve.
Planners frequently began their careers in one specific area of special events. Martin Van Keken, the company's proprietor, ran a prosperous catering business before deciding to organise whole events. The stories of many other planners are comparable. This explains why event coordinators frequently offer one or more services in addition to coordinating the full event.
Broadly speaking, there are two markets for event planning services: corporate and social. The term "corporate" includes not only companies but also charities and nonprofit organizations. Charities and nonprofit organizations host gala fundraisers, receptions and athletic competitions, among other events, to expand their public support base and raise funds.
Weddings, birthday parties, anniversaries, bar and bat mitzvahs, Sweet 16 parties, children's parties, reunions, and other social gatherings are examples of social occasions. You can choose to manage each of these events or just focus on one or a few of them.